
Bread Crumbs
Bread Crumbs We are in 2–3 meetings a week with CMOs and CEOs of large consumer firms. My role is to pretend I'm on their board and discuss what they should be focusing on, and why. We then do an exercise where we imagine the…
Bread Crumbs We are in 2–3 meetings a week with CMOs and CEOs of large consumer firms. My role is to pretend I'm on their board and discuss what they should be focusing on, and why. We then do an exercise where we imagine the…
Naked plug: My first book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, drops 10/3. If you pre-order the book and tweet your receipt with the hashtag #thefourbook by midnight Monday, I will give $50 to Charity: Water, who provides safe and…
Why Drive a Camry Amazon received FTC clearance to proceed with the acquisition of Whole Foods and immediately announced they would be cutting prices at the grocer. Grocery has been a sea of sameness and depression that’s about to become … awesome. A significant portion…
Coup It's dangerous to discuss politics — regardless of your position, you’re likely to offend 49–51% of your audience. I've tried to avoid it, as, let's be honest, that's not why you invited me into your inbox. Like that’s going to stop me. Coup Noun…
Naked plug: Please pre-order my book THE FOUR: The Hidden DNA of Amazon, Apple, Facebook, and Google. Learn more via Barnes & Noble, your local independent bookseller, or, yes, Amazon. It's the story of a marketing professor, living in Santa Monica, who pretends to be…
Shameless plug: Please pre-order my book THE FOUR: The Hidden DNA of Amazon, Apple, Facebook, and Google, out this October. Learn more via Barnes & Noble, your local independent bookseller, or, yes, Amazon. It's a romantic comedy exploring the forbidden love between a marketing prof…
Unlock As the term "innovation" becomes the biggest whore in the English language, it's useful to think of what changes to product, marketing, or retailing processes result in meaningful value, vs. a press release that solely reinforces the perception of your firm as an innovator.…
A Disturbance in the Force When Jedi ignite their lightsabers, you know shit is about to get real — someone is going to die. The lightsabers of Jedi Masters don’t have an activation switch, as the knight can illuminate the weapon with their command of…
According to Webster’s, “cloud cover” is a mass of clouds. Fair enough. But the term carries more weight in the figurative sense — shielding something from sunshine or scrutiny with something bigger or more dramatic. This week has been the mother of all cloud cover.…
Every Monday, get our insights on Markets. On Wednesdays, we'll answer your questions in Office Hours. And Thursdays we'll share a Conversation - this week, Melinda French Gates, a philanthropist, businesswoman, and global advocate for women and girls, joins Scott to discuss her new book The Next Day: Transitions, Change, and Moving Forward.