Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot Podcasts. For Scott Galloway speaking inquiries, email speaking@profgmedia.com
October 5
Market segmentation is the process of dividing a large homogenous market into cohorts with similar needs or wants. You then design product/pricing/perception that match the preferences of that segment. As marketing has evolved, managers had to figure out how to carve up the pig and…
September 28
Snap and Tesla were sold this week. They just don't know it yet. Snap If every morning the four largest retailers — Walmart, Kroger, Home Depot, CVS — met, and their sole focus was putting #5, Target, out of business, then Target would go out…
September 21
Last week I received several calls from media asking for comments on what has become the Mecca of innovation, Apple’s Special Events, where they announce the accessories of the global wealthy. If you think you're buying into a differentiated ecosystem or technology, think again —…
September 14
In 1982, Emerson Junior High School, in its ninth-grade poll, awarded me "Most Comical" and "Steve Martin." Since then I’ve successfully navigated all awards and recognition. A month ago a friend, Anne Maffei, texted me: "Please respond to my brother, he wants to give you…
September 7
The most and least impressive action taken by a management team to support or erode enterprise equity, so far in 2018, both happened on the same day — September 5th. Worst Google's decision to wave the middle finger in democracy's face, and not send a…
August 3
Apple's market capitalization breached $1T this week. I'm a bit sanguine, as I’ve been predicting, with enormous confidence, that Amazon would get there first. It's not easy to be wrong dozens of times, on national media, every week for three years, but I've managed. Oh…
July 27
I've been thinking about AIDS a lot lately. How's that for an opening sentence? I hope we'll never see an epidemic this devastating again. One million people died from AIDS-related causes in 2017, and 36 million have succumbed to the disease since the beginning of…
July 20
According to Webster’s, “cloud cover” is a mass of clouds. Fair enough. But the term carries more weight in the figurative sense — shielding something from sunshine or scrutiny with something bigger or more dramatic. This week has been the mother of all cloud cover.…
July 13
From the age of 25–40, my range of emotions could generously be described as "narrow." I loved nobody, and the only real emotions I felt were satisfaction or disappointment from my ambition as I howled in the money storm. My approach to life could best…
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