Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot Podcasts. For Scott Galloway speaking inquiries, email speaking@profgmedia.com
February 7
6-min read If a brand is a function of promise (imagery) and performance (interaction), then the brand Iowa is largely a function of the promise. The Hawkeye state is one of the least visited states in the union, attracting fewer tourists than Nebraska or Kentucky.…
January 31
6-min read — SeminalOf a work, event, moment, or figure strongly influencing later developments I love this word. It sounds elegant and speaks to actions that echo louder and louder. Several events this week may prove to be seminal moments in business, maybe history. I…
January 24
7-min read So, why make predictions? Eisenhower said, “Plans are worthless, but planning is indispensable.” The same is true for predictions — they matter for the strategy and data behind them. Predictions are useless, but scenario planning is invaluable. Review of 2019 Predictions Snapchat is…
January 17
4-min read In 2015 one of my students asked me to invest in his business. He was sourcing cotton in Egypt, milling it in Israel, and then landing a set of sheet sets, duvets, and pillows in Brooklyn for $79 that he would sell for…
January 10
4-min read Sometimes it’s darkest before it’s … pitch black. Things are going from bad to worse at SoftBank. Since January 2019, Vision Fund firms have laid off over 10,700 employees — more than 2x the workforce of Twitter. And last year will soon be…
January 3
6-min read There has never been a better time to be remarkable, nor a worse time to be unremarkable. People who highlight that the average American is better off than the richest person 100 years ago are, similar to someone telling you to follow your…
December 20
7-min read In the next 24 months, FedEx will either be acquired or lose an additional 40%+ in value. The likely acquirer is Walmart. The gangster move: a merger with Shopify. In July 2017 we predicted, “If Bezos tomorrow said, ‘We see overnight delivery as…
December 13
5-min read The Dunning-Kruger effect posits that dumb people are too stupid to know they are dumb. They are not perplexed by difficult situations but overconfident — not knowing what they don’t know. As few people believe they are stupid, or a bad driver, a…
December 6
5-min read To: Omid R. KordestaniExecutive Chairman Twitter, Inc.1355 Market Street, Suite 900San Francisco, CA 94103 December 6, 2019 Mr. Kordestani, A part-time CEO who is relocating to Africa? Enough already. My name is Scott Galloway (@profgalloway). I am a Professor of Marketing at NYU’s Stern School…
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