Campus Culture and iStanfordMay 15, 2020
I gave an interview for New York Magazine this week that received a lot of attention.
Colleges and universities are scrambling to figure out what to do next year if students can’t come back to campus. Half the schools have pushed back their May 1 deadlines for accepting seats. What do you expect to happen over the next month?
There’s a recognition that education — the value, the price, the product — has fundamentally shifted. The value of education has been substantially degraded. There’s the education certification and then there’s the experience part of college. The experience part of it is down to zero, and the education part has been dramatically reduced. You get a degree that, over time, will be reduced in value as we realize it’s not the same to be a graduate of a liberal-arts college if you never went to campus. You can see already how students and their parents are responding.
P.S. The second episode of my Vice TV show continues this topic. Also, we’re doing a new two-week intensive Strategy Sprint, where you can get MBA insights without the MBA price tag. Starts June 16, and seats go fast.