
HQ2 … and 3
I'm on the West Coast to meet with the CEO of global tech firm, see my dad, and spend a few days in LA. In addition, I'm doing a bunch of meetings about if and how The Four becomes a documentary, movie, podcast ... dinner…
I'm on the West Coast to meet with the CEO of global tech firm, see my dad, and spend a few days in LA. In addition, I'm doing a bunch of meetings about if and how The Four becomes a documentary, movie, podcast ... dinner…
Our national dialogue, if that's what you can call it, has gone from coarse to vile. I appear on business television about once a week. Live TV is hard; the people are nice, and I've convinced myself it's a good regular challenge. CNBC, Bloomberg, and…
The middle class is an accident. From the end of WWII to the introduction of Google, we’ve found cold comfort in the delusion that wages, dictated by supply and demand, could sustain the greatest source of good in history, the American middle class. They don’t,…
Feelings are biochemical mechanisms that all mammals and birds use in order to quickly calculate probabilities of survival and reproduction. Feelings aren’t based on intuition, inspiration, or freedom. They are based on calculation. When a monkey, mouse, or human sees a snake, fear arises because…
"I'm having a procedure called a D&C on Wednesday and won't be home that night. Are you fine to stay alone?" I was in the passenger seat of my mom's lime-green Opel Manta on the way home from work. It was summer between my junior…
Market segmentation is the process of dividing a large homogenous market into cohorts with similar needs or wants. You then design product/pricing/perception that match the preferences of that segment. As marketing has evolved, managers had to figure out how to carve up the pig and…
Snap and Tesla were sold this week. They just don't know it yet. Snap If every morning the four largest retailers — Walmart, Kroger, Home Depot, CVS — met, and their sole focus was putting #5, Target, out of business, then Target would go out…
Last week I received several calls from media asking for comments on what has become the Mecca of innovation, Apple’s Special Events, where they announce the accessories of the global wealthy. If you think you're buying into a differentiated ecosystem or technology, think again —…
In 1982, Emerson Junior High School, in its ninth-grade poll, awarded me "Most Comical" and "Steve Martin." Since then I’ve successfully navigated all awards and recognition. A month ago a friend, Anne Maffei, texted me: "Please respond to my brother, he wants to give you…
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