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Prof G Person of the Year

Scott Galloway@profgalloway

Published on December 15, 2023

After a disastrous day of congressional testimony, Penn’s president and board chair resigned, and the presidents of Harvard and M.I.T. are under intense pressure. The cause is easier to diagnose than the mechanics of the firing. Over the past several decades, universities have morphed from centers of excellence into self-appointed arbiters of political and social engineering. I’ve experienced this firsthand, watching as faculty who can’t teach or pen relevant research create a weapon of mass distraction from their mediocrity: DEI. But that’s not what this post is about.

The more surprising, and illuminating, feature of this chapter in history is who actually fired President Magill. Sidenote: Before clutching your pearls too tightly, remember she wasn’t actually fired; she will just return to the law school as a tenured faculty member … who can’t be fired. Anyway, Congress didn’t ax  Magill, nor did the governing board of trustees: She was fired by the billionaire alum and donor Marc Rowan. His official role at Penn is chair of the business school advisory board. Rowan’s unofficial role is that he gives tens of millions, and that, as CEO of Apollo Global Management, he has “half of Wall Street” on speed dial. He and other billionaire donors have been challenging Magill over speech and culture issues for months.

In order to fund unproductive departments, administrators and faculty at universities have created a new class of shareholder: donors. It may be a good thing, bringing some private sector accountability and common sense to an insular culture. When donors speak, the university may choose to listen, but when they “close their checkbooks,” as Rowan urged them to do, they have to. As Bob Dylan sang, “Money doesn’t talk, it swears.”

Person of the Year

Time’s 2023 Person of the Year is Taylor Swift. Time has never selected an artist for their work before, and I’m not sure it did this year either. The article opens with a story from early in Swift’s career, when she received a check for “more money than I’d ever seen in my life.” That sets the stage for a description of her $1 billion “empire,” and the “mini economic boom” generated by her current tour (projected to gross over $1 billion). Before we read anything about Swift’s music, we learn that tickets in the secondary market reached “more than $22,000,” and that in Glendale, Arizona, the tour “generated more revenue for its businesses than the 2023 Super Bowl.” The impact of her artistry is measured in craft store sales, not cultural resonance. The reporter saw fit to interview a Duke finance professor.  Were Joni Mitchell, John Lennon, Billie Holiday, Bob Dylan, or Maya Angelou less relevant, or less wealthy?

Time’s “Athlete of the Year” is Lionel Messi. Not for winning his first World Cup — that was last year. Time gave him the nod for his megacontract. The year Messi did win the Cup, the Athlete of the Year was Aaron Judge, who did not break baseball’s home run record that year (he was 11 short) but did “sign the richest free-agent contract in the game’s history.”

The real Person of the Year in 2023? A: Money.

War and Peace

Last year’s Person of the Year was Volodymyr Zelensky (along with “the Spirit of Ukraine”), which was a) an obvious choice and b) not about money. In 2022, that is. In 2023, however, it’s becoming clear that Zelensky’s heroic stand against Russia is, like it or not, going to be decided by money. In that Ukraine’s ultimate victory/defeat hinges on money from the U.S. and Western Europe. Zelensky was in D.C. this week — his third trip since Time put him on the cover a year ago — trying to save his country’s economic lifeline. If his fundraising efforts fail … Russia is going to be a bigger country.

Economic power has always been central to war: America’s rise to global dominance in the first half of the 20th century was a function of assembly lines and shipyards. Great powers have long manipulated events at a distance by funding client states and rebellions. Persia funded the building of the Spartan fleet that won the Peloponnesian War. But money — pure capital, distinct from infrastructure and economic output — is the fuel of modern warfare. Putin’s most effective fighters aren’t in the Russian Army; they are a mercenary force who prop up African autocrats. He’s only been able to prosecute his criminal misadventure in Ukraine thanks to the hard cash Russian oil commands on the international market. His victory does not hang on valor or strategy, but cauterizing Ukraine’s flow of American money.


Congressional inaction isn’t limited to Ukraine. This session will go down as one of the least productive in history. Americans may not like one another, but our elected representatives flat out refuse to work together. Into the void has rushed money. Lobbying spending is increasing; at midyear 2023, it was well ahead of 2022. And lobbying money is mainly spent lobbying about money. More lobbying money is spent on appropriations than any other subject, and taxes are in third place. Why don’t we we have a stronger social safety net, universal health care, tuition-free college, a $15 federal minimum wage, more government action on climate change, and higher taxes on corporations and the wealthy to fund all of it? It’s not because those proposals aren’t popular — all enjoy large majority support. But corporations and wealthy people invest in the instrument whose returns outpace those of Nvidia or beachfront real estate: giving money to our elected representatives. I began giving money to campaigns about a decade ago.  I’m not surprised at the access it affords me, but how cheap it is.

Maybe it’s good that campaign spending sets new records every cycle, so buying Washington gets more expensive. Spending for 2022 was up 33% from 2018, the last non-presidential-year cycle. Candidates spent almost $6.5 billion on the 2020 presidential race (aka 6.5 Taylor Swift Eras Tours), and that’s projected to grow by a third in 2024. The candidate who spends the most money wins their House or Senate race around 90% of the time, and in this year’s presidential cycle the three leading candidates are the three leading spenders: Trump, Biden, and DeSantis have together spent $130 million on ads thus far — more than the rest of the candidates combined. Meanwhile, in the U.K., Boris Johnson cut out the middleman, selling peerages for £3 million. The steam engine, radar, Premier League relegation/promotion, and direct-to-donor prestige. Who says the English can’t innovate?


Last year, perhaps the most influential global communications platform was purchased by one man who didn’t even need to appoint fiduciaries (i.e., a board) to represent stakeholders or check his power. By virtue of unprecedented concentration of wealth, one person influences the global flow of information without guardrails. Nothing better highlights our idolatry of innovators and money than people deciding Musk is a victim, being “blackmailed” by advertisers who don’t want their logo next to a swastika. Every person reading this newsletter has had clients or customers decide to take their business elsewhere. Maybe we’re being blackmailed, too, and my employees who demand raises are terrorists.

Across the pond, a UAE billionaire is attempting to take over the Telegraph, the U.K.’s paper of record, over the protests of establishment Britons. The English are sensitive about the creeping influence of foreign wealth after discovering they let Russian oligarchs burrow into London’s wealthiest and most powerful enclaves. Sensitive, in this case, means there will be a lot of hand waving and faux concern before the deal goes through.


In June, Saudi Arabia bought an entire sport, “merging” LIV golf with the PGA Tour. The terms of that deal are to be finalized by the end of the year; in a flex, LIV signed the reigning Masters champ, Jon Rahm, to dispel the PGA of any notion it’s not on bottom.


Sixty years ago the academic gap between Black and White students was double the gap between rich and poor. Fast-forward to today, and the ratios have reversed, signaling a type of progress, and decline. America is becoming more like itself every day: Money is the arbiter of … everything.

The premier indicator of a child’s success is how much money their parents have. A 2023 study provided the most detailed look yet at how parental income drives student success. It concludes: “In the last five decades, as the country has become more unequal by income, the gap in children’s academic achievement, as measured by test scores throughout schooling, has widened.” What the latest data show is that this isn’t just a rich vs. poor distinction, but an advantage that accrues as one climbs the income ladder. Children of parents in the 0.1% (average income: $11.3 million) get “far better scores than even the children of families just below them.” It’s not the schools (or inherited smarts), but the prep programs, tutors, contacts, and extracurriculars that make the difference.

Old $chool

If 2023 showed us all the new stuff money can buy, it also reminded us of all the old stuff money can buy. Turns out rich people still like cars, yachts, mansions — only we’re now reaching a cosmic scale. Last month the most expensive car in U.S. auction history was sold for $51 million. A week later, Jeff Bezos’ 610-foot megayacht docked at Port Everglades in a special section reserved for industrial oil tankers. (The same yacht for which the authorities in Rotterdam agreed to dismantle a historic bridge to let it pass through.) Ken Griffin set the record for world’s most expensive house this year: $1 billion. It’s often said that Mansa Musa, the 14th century king of Timbuktu, was the richest man of all time. Historians say he was “richer than anyone could describe,” citing ancient depictions of golden scepters, golden thrones, golden crowns, and a 200,000-person army. Maybe it’s just me, but I’ve seen how the Kings of Silicon Valley live. Mr. Musa sounds poor.

$o What?

There’s a view that the rise of money is a good thing. Or at least not all bad. Human society has never been fair, and as long as people are status-seeking, competitive animals in a world of scarce resources, it won’t ever be. Historically, many of the lines that divided society traced innate characteristics like race or sex, were based on inheritance, or were determined by the exertion of physical strength. Money doesn’t care about any of these things, and it has washed away barriers in ways that potentially make institutions more accessible. There are now nine Black American billionaires. Good news — and their rise is correlated to an increase in civil rights.

Taylor Swift, in the Person of the Year article, made this very point about the commodification of her art, and the way the music industry treats female artists: “What has existed since the dawn of time? A patriarchal society. What fuels a patriarchal society? Money, flow of revenue, the economy. So actually, if we’re going to look at this in the most cynical way possible, feminine ideas becoming lucrative means that more female art will get made. It’s extremely heartening.” Women control most consumer spending, and as we are seeing with university politics right now, the hand that holds the checkbook is the Iron Bank — it rules the world.

What stops this from being a Hallmark channel version of capitalism is that money, when not reinvested/redistributed (pick your word) quickly pools and concentrates, and innovation and competition decline. “Competition is for losers,” is how Peter Thiel puts it. And he’s following through, buying Senate seats (his protégé, J.D. Vance, is leading the charge to defund Ukraine) to secure the influence of his money. We aren’t going to end the power of money any time soon. In an economy increasingly run on financialization, with so much wealth in circulation, our objective should be to ensure that it keeps circulating. Money = power, and power should be distributed as widely as possible.

The Sexiest Man Alive: Benjamin

I read that, on dating apps, a 5-foot-7 man needs to make $60,000 per annum more than a man who is 6-foot-2 to achieve parity in attractiveness to potential romantic partners. The data was meant to highlight how looksist our society is. What struck me was that money can replace physical stature. Two in three women under the age of 30 have a romantic partner, vs. 1 in 3 men. In sum, women are dating older. TikTok will tell you that’s a function of emotional viability, which makes sense, as our nation is producing too many men who, for a variety of economic, biological, and societal factors, are still boys. However, there’s no denying that women can do math. And the math says the quickest way to get a house five years before your peers is to date someone 10 years older.

Love Me

In America, to have money is to be more interesting. People are drawn to you, give you the benefit of doubt, laugh at your jokes, and are apt to want to help you and your family. In sum, to be rich in America is to be loved. If America is a family, the household has never been more prosperous and full of love. However, like the future, it’s not distributed equally.

As we’ve written before, ground zero for America’s problems boils down to one thing: For the first time in our history, a 30-year-old is not doing as well as his/her parents were at 30. This is a fundamental break and, more disturbing, a function of deliberate decisions (i.e. social and economic policies that transfer wealth from young to old). Nimbyism, rejectionism, seniors voting themselves more money and bailouts, financed by future generations, to preserve the wealth of incumbents are generational theft, full stop. A 70-year-old is, on average, 72% wealthier than four decades ago; a citizen under 40 is 24% less wealthy.

Mom and Dad are on Crystal cruises with Nana and Pop Pop. The oldest (boomer and Gen X) kids will drive home for Xmas in new Audis wearing Panerais. However, the youngest boys and girls are wearing hand-me-downs, and household debt is so enormous, the youngest will only inherit liabilities, they cannot attend the same schools as their older siblings, much less buy a home. America’s youngest are more depressed and anxious than any previous generation. And why wouldn’t they be? Their family doesn’t love them.

Life is so rich,


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  1. Matt Higgins says:

    Good for Professor G for pointing out the divide is more pronounced between rich and poor now compared to mid 20th C than race. Many of the persons of color in the elite purport to speak for their respective races but the draftsman, hospitality worker, or WalMart employee, regardless of race, faces struggles that elites, regardless of race don’t. This is isn’t to say there aren’t clear differences among races, but unfortunately, the elite persons of color typically focus on the cultural differences instead of the economic ones, and the cultural ones are not bread and butter issues.

  2. Diane says:

    Best line from someone who was trying to set me up on a blind date… “He’s 5’4″ but he’s 6’1″ when he stands on his money.” Even so, not enough to get me to consider a second date. Life is so rich!

  3. MEdward says:

    Love the post and agree with you 98% of the time.

    Readers should remember – rich families plan for 3 generations, poor people plan for Saturday night. And by “rich” I don’t mean $11M in assets. “Rich” is a way of thinking regardless of how families help their children think about and plan for life and the future. The concept of intergenerational wealth is a way of thinking and behaving to be passed on regardless if you’re passing on skills, knowledge, emotional well-being or real assets.

    Happy Hanukkah and Merry Christmas!

  4. bartb says:

    Great/interesting post regarding money. And you didn’t even mention Soros once. Masterful! /s

  5. Kevin says:

    Thought-provoking read. Thx Prof
    Peace to all these holidays

  6. Simon says:

    I appreciate the mirror.

  7. Sean says:

    “The candidate who spends the most money wins their House or Senate race around 90% of the time”

    I hate this and maybe that’s why I’m trying to poke holes in what it signifies, but could it be that dollars raised is the better predictor and directly correlated with spent? It sounds a little less pessimistic to say that x% of time the candidate that raises the most wins.

  8. Kieran battles says:

    What an uplifting, cheery and festive post 😅. I’m all warm and fuzzy. Thanks Scott. Merry Xmas! 😂

  9. Rajesh Patel says:

    The Times of London is the newspaper of record, not the Torygraph. Do more research, slaphead.

  10. Louise says:

    Great article Scott.

    Hugely enjoy your 2024 forecast webinar last Tuesday. I would love to watch it again and hope you upload it to Spotify asap.

  11. Simon T says:

    .. and the rest of the note was filtered out…

  12. Simon T says:

    I should add -it is not always as bad as it seems. Relative comparisons magnify small differences and have their place but successive improvements will always be small.

  13. Simon T says:

    I do wonder at the relative “better off” comparison statistics. Just As a 1930s soviet boast about improving tractor production several thousand times over 1913, today’s 70 yr olds really did did multiple times better than their parents, but millennials will only need to have a small percentage increment to have the same absolute improvement in their income than their parents (emotional improvements cannot be measured similarly).

  14. Charlie F says:

    Brilliant post. I would argue the wealth disparity was really greatly amplified by the Bush 2001 tax cuts. The government had cured the budget deficits by the late 1990’s and the Bush, to repay the very rich who funded his election, gave away the US Treasury to his friends. 15% taxes on capital gains and dividends set the stage for a massive transfer of wealth to the 1% and especially the .1%. Throw on two giant debt funded wars which didn’t help the US one iota and we accelerated all of the things you wrote about in this memo.

  15. Zgainer says:

    Simply a fantastic read, now shared with 1000’s. Thank you Professor

  16. Alone says:

    Which is why it hurts when online media outlets bash incels. Being less affluent makes you more likely to be an incel, so they’re really saying that the writers and editors prefer rich or handsome men, confessing to their own elitism or looks-based biases. They’re also saying the lower income-class men they despise aren’t likely to rise in their ranks because of their biases. That sort of bias must be rampant on college campuses. I ran into it in college in my day. I assume it’s worse when so many online journalists are proud of hating incels.

  17. Patrick says:

    Scott, your last book and the podcaster Patrick Bet-David influenced me to take a major step and declair my candidacy for U.S. Congress in Indiana. My principal campaign plank involves term limits for Congress. My second plank involves higher education reform, involving student affordability. Starting a “new” multi-state regional college system using online teaching with junior college facilities used for labs and cost containment. Seed capital for these regional colleges would come from a one-time excise tax on “excessive” private college endowment accumulations over $5 billion. Stay tuned!

  18. Newton says:

    Finally found the transcript! You should mention where to find it on the podcast. Scott might love George’s but I don’t so I have been skipping no mercy no malice podcasts. Now my Saturday morning reading in bed is exponentially better. Keep up the good work!

  19. Antony T says:

    Scott why don’t you give America a break.
    Better yet give yourself a brake. Your throwing stones from across the pond.
    We know you mean well buy don’t be cruel.
    The kids under 30 are suffering but it’s not because parents don’t love them.
    It’s a lot more complicated.
    Every cloud has a silver lining.
    No one seriously believes TS is a serious artist, she’s doesn’t believe it either.
    She’s a hope for young people.
    Merry Christmas

  20. Nate says:

    thanks for another good Saturday morning read – but what sticks with me is…that 1B home is gonna be underwater soon – for a rich dude he is sure is a dumb a$$…:-)

  21. Lydia says:

    While this post is not about the following sentence, “I’ve experienced this firsthand, watching as faculty who can’t teach or pen relevant research create a weapon of mass distraction from their mediocrity: DEI.” This is the sentence that stood out most to me. I’m disappointed and insulted that you feel “Diversity, Equity, and Inclusion” are the cause of mediocrity on college campuses. As a minority in a world controlled by non-minorities who generally choose people who look and act like them despite qualifications and lack thereof, D.E.I. efforts provide minority candidates a chance to compete and opportunities many would prefer to only offer to their insular tribe. If someone is not performing, use the performance criteria to remove them, but don’t blame D.E.I.

  22. allan kass says:

    Washington makes things more expensive, Sacramento makes things more expensive etc etc.
    Believe me Mom and Dad, whatever their generation, would love to see college and education costs decline but DC throws other peoples money around like it grows on trees and colleges do the right thing – they rise prices. Every generation too would love to see housing costs decline but Sacramento throws regulations and roadblocks up to make sure our homes are greener and our kitchens and laundries less viable so builders do the right thing – they raise prices. Maybe our decision makers should just stop going to Harvard Yale or Penn and go to the school of Common Sense?

  23. William Bell says:

    Nicely put Scott, however as usual you miss the elephant in the room. All this money and malaise and unfairness is the product of the capitalist system which so many people blindly espouse, particularly in the United States where people are indoctrinated in it’s benefits from birth. We are careening towards chaos and breakdown and global war because of our desire to maintain a system which is demonstrably destroying our means of existence. This wont end well.

    • DaddyT says:

      I’m struck that on inspecting the patient, one can diagnose, this is on fire, death spiral imminent. And then turn around and suggest some limp-d*** half-measure of a half-measure reformism conducted through a totally venal Congress is going to the cure what is ailing.

  24. Jeff says:

    Scott- Much of the wealth disparity can be explained away by the wonders of compounding. The speed with which innovation/ technology is occurring is only quickening and has been for approximately 50 years. Today’s youth will be just fine- in time. Much of the anxiety can be attributed to the dramatically faster pace of change- rather than blaming social media for society’s ills. And in time people will adjust as they always do- people are amazingly resilient.

    Oddly, you point out inherent weaknesses of capitalism while failing to mention the offsetting positives which have done far more for humanity than any other socioeconomic system.

    Cheers! Have a wonderful holiday,
    Jeffrey Isaac

  25. Michael says:

    Hi Scott, first time reader, referred by a close friend. I believe that the big driver of income disparity amongst generations is the fundamental lack of education; so many of the younger generations are functionally illiterate ad are clueless with basic math. They don’t have the skills to add value for an employer, and they are very difficult to train.
    Fifty, 60, 70 years ago the old adage of the Three R’s was sacrosanct in all but the most dysfunctional homes. No longer. This is a community level problem that must be solved by the communities and families.

    Six figure jobs after 10 years of experience are out there and you don’t need to go to college. But you must have a basic education and the willingness to work hard and get trained. We need industrial electricians, machine tool makers, CAD designers, etc.!

  26. Mark says:

    Not proud of it but I spend time way too much time thinking about many of these messages, and the massive unfairness, everyday. Next week, my wife & I are selling a modest home at a very reasonable, IRS regulation-aware price to our millennial daughter and her husband because we love them and…they’re great teachers. We don’t have much but doing what we can. When did what you contribute get obliterated by what you bank? Just can’t wait for the Iowa caucuses…2024 person of the year forecast: nausea

  27. Old Curmudgeon says:

    I would love to know what impact John Lennon or Maya Angelou would have on society if Twitter existed in their day.

  28. WallyBK says:

    Joni Mitchell, John Lennon, Billie Holiday, Bob Dylan, and Maya Angelou were significantly less economically successful – in terms of relative earnings and control of their catalog – than Taylor Swift, who also now has more artistic freedom than the aforementioned at the same age.

  29. Paula Rosenblum says:

    Dude, you’ve been hanging out with Bill Maher too much. Taylor Swift is the only bright spot in an otherwise dour year. She’s talented, kind, generous and an epic storyteller. And she nudged gdp.

    Loosen up. Is it London that’s got you so tight? Or Mr Maher, hater of all things young?

  30. SomePerverted NotionOfLiberty says:

    Banks are closing branches nationwide in an unprecedented number, financial cyber attacks are ongoing, the rest of the world is about to ditch the dollar at a very specific time and in unison (Operation: Sandman) collapse of the economy is imminent, communication blackouts are imminent, Global Currency Reset is imminent, and this is the best article Galloway can write about Money?


  31. Zack Duncan says:

    There was one guy (with a birthday celebration coming up!) who talked a lot about how money would absolutely love to be the #1 thing in all our lives.

    I don’t think too many Americans would have loved to hear what he had to say about it.

    “No one can serve two masters, for either he will hate the one and love the other, or he will be devoted to the one and despise the other. You cannot serve God and money.”

  32. Mary Farrell says:

    Scott is completely in the dark about Taylor Swift’s massive appeal and her selection as Time’s Person of the Year. Maybe it’s because he doesn’t have daughters. But he totally gets the damage that Facebook has done to young girls and consistently nails it when he vilifies them. So, how does he not see that Taylor is the antidote to that? Hint: It’s not about her incredible business acumen, her artistry, her beauty, or her charisma even though she has all that in spades.

    Taylor got her heart broken (multiple times). She wrote and sang about it (beautifully). She had her songs stolen, she wrote and sang about. She got shamed on a huge stage by one of music’s biggest stars, she wrote and sang about it. She got hated by the media, she wrote and sang about it. Taylor’s life, like all the stars and influencers on social media, may look perfect on the outside, but she doesn’t hide the imperfections, the insecurities, the vulnerability. She shares them and sings about them: “I’m sad, I’m hurt, I’m embarrassed, I’m vulnerable. And it’s ok, and it’s normal, for you to be too. And I succeeded in spite of that, and you can too”. She is transforming the collective psyche of adolescent girls, young women, Moms, etc. and single handedly reversing the damage done by Mark and Cheryl. Her impact will be felt as girls and women reclaim their joy, their confidence, and their self-acceptance. The future will look very different as a result. Just wait.

  33. Harnisch says:

    Here’s a line Scott can steal. I heard it applied to the late Joel B. Leff, erudite, natty, moneyed, very short compared to the glamazons of the 80s whose company he enjoyed. “He looks so much taller when he’s standing on his wallet,” observed one of them.

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