Not If But WhenSeptember 11, 2020
Spent much of the week thinking and writing about Palantir. But my thoughts kept turning to higher ed and teaching. Next Tuesday, 9/22, my Brand Strategy course at NYU Stern (280 students) kicks off. This Tuesday, 9/15, our Section4 Brand Sprint (500 participants) also begins. Both courses will be all remote. A cast of dozens — tech, course design, creative — are working not just to replace, but to best the traditional higher ed experience.
I believe when we look back on this crisis, the decision to reopen campuses, instead of conducting all classes remotely, will reflect poorly on university leadership. Dr. Fauci said this week that superspreaders aren’t individuals (singers), but environments (choir). I believe universities that reopened their campuses are the superspreaders of this phase of the pandemic. They need to close — it’s not if but when.
I had difficulty capturing the right tone in writing — judgmental, profane (i.e., me), so grabbed my iPhone.
Life is so rich,
P.S. If you liked Winners & Losers, I’m back on YouTube. This week on the pod, spoke to Julián Castro (impressed by his thoughtfulness). Want to study with us? We’re adding more sprints this year. Take this brief survey to let us know which courses and topics you’re interested in. If it’s brand strategy, sign up for the next Brand Sprint.