Cadillac Sucks LessJanuary 12, 2017
Cadillac Sucks Less
I shared a summer house in the Hamptons with a guy named Matt who worked at a hedge fund. Matt was nice, handsome, and drove a brand-new Cadillac CTS, which, I believe, served as an effective prophylactic for Matt the entire summer.
For $1,500/month you can roll in any Caddy (insurance and maintenance included), switch to any model as often as you like, and then stop whenever you want. The price premium works out to approximately $500/month, and it’s worth it. The stress of buying a car isn’t the sales guy in the khakis or the opaque pricing, but the insecurity of making the wrong decision and being stuck in the wrong relationship for 3-5 years. Your car says a lot about you. If you drive a Prius you’re saying, “I like trees and believe my friends are too stupid to focus on the shit-ton of carbon the ship that brought this thing from Japan spewed into the air.” So, in case it says the wrong thing, I’d rather sing “I’m lame” for 1 month vs. 36. The freedom and reduction in pain points of Cadillac’s BOOK program is genius and makes Cadillac suck a whole lot less.
Giving the consumer the opportunity to date vs. serial monogamy is a huge benefit that commands a premium. The most overvalued company in America, WeWork, has tapped into this. Small, and some bigger, businesses don’t want to commit to one space for 10 years, as NYC landlords ask, and want easy entry/exit. At the JP Morgan Alternative Investments Conference last year I interviewed one of the founders of WeWork. He’s dreamy. Argentinian, I think, a lot of hair, and wore loafers with no socks. It’s a great company, and its valuation makes absolutely no sense.
I’m a resident of Florida. (Note: I didn’t like writing that, why?) Anyway, the sunshine state is the latest state to approve medical marijuana. I smoked a lot of pot in college and then stopped for 20 years. Why? Several factors methinks: it’s been illegal. This made it harder to get, and made you a bit of a loser, as responsible people generally don’t break the law. Also the merchandising and accessories reinforced the notion you’re a loser. Ever spilled bong water and thought, “I feel really good about myself”? Likely no. In addition, the technology has made it much easier to smoke and calibrate.
Hugh Laurie fashioned one of the great tv characters with House, a decent binge watch. The storyline I enjoyed most was season 3 with David Morse playing a cop pissed off with House. Mr. Morse is an underappreciated actor who starred in one of the more moving films of the eighties, Inside Moves.
Life is so rich,